Sponsors and Advertisers
The Staten Island Yankees are the New York-Penn League affiliate of the 26-time World Champion New York Yankees¨the most recognized professional team in the world.
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The League   
The New York-Penn League, a short season A league, is, at 67 years old, the longest continuously operating minor league in the United States. Every player in the New York-Penn League is between 18 and 25 years old and on his way up the minor league ladder.

The New York-Penn League season runs from June 15 through Labor Day. Each team plays 38 home and 38 road games¨76 games in 79 days.

Every team in the New York-Penn League is affiliated with a major league team. This affiliation provides quality control for the product on the field, as opposed to the myriad unaffiliated leagues springing up during the last five years. Almost all of the YankeesĂ prospects will pass through Staten Island on their way up to the Bronx.

Previous alumni of the YankeesĂ New York-Penn League affiliate include Don Mattingly, Bernie Williams, Andy Pettite, Jorge Posada, and even a pretty fair outfielder named John Elway.

The Staten Island Yankees defeated the Mahoning Valley Scrappers two games to one to win the 2000 New York-Penn League Championship. The team was named Organization of the Year by Baseball America. In addition, Joe Arnold was named National Short-Season Manager of the Year, and Pitcher Andy Beal was named to the National Short-Season all-star team. Third baseman Elvis Corporan (2), Pitcher Danny Burrell (8), Beal (9), Pitcher “Tiger” Wang (16) and Catcher David Parrish (17) were named to the New York-Penn LeagueĂs Top 20 Prospects list. Corporan, Beal, and outfielder Mitch Jones were named to the New York-Penn LeagueĂs all-star team.Back to top

The Organization 
Ownership consists of two families: The Steinbrenners and the Getzlers. Management is composed of: Henry Steinbrenner, General Partner of the New York Yankees, President; Stanley Getzler, Member of the New York Stock Exchange, Chairman; Joshua Getzler, Chief Operating Officer; New York Yankees Chief Operating Officer Lonn Trost, Director; and New York Yankees VP of Baseball Operations Mark Newman, Director.

Every player on the Staten Island Yankees roster, as well as the manager, coaches, and trainer, is under contract to the New York Yankees.
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The Facility 
In 2000, as in 1999, the Staten Island Yankees played their 38 home games at the field at the College of Staten Island. The team drew more than 100,000 fans each season.

On schedule to open in June, 2001, the Richmond County Bank Ballpark at St. George is designed by HOK architects, designers of the Ballpark at Camden Yards in Baltimore and Jacobs Field in Cleveland.  The 6,500-seat facility, complete with 21 luxury suites, a Team Shop and restaurant, is situated 1,500 feet from the Staten Island Ferry terminal.  From the stands fans will enjoy a breathtaking, panoramic view of New York harbor, The Statue of Liberty and the lower Manhattan skyline. More than 18 million commuters and tourists will pass by the facility as they enter or exit the ferry in a given year. From the ferry terminal they will see not only the exterior of the facility, but also the $1.5 million Philips-designed electronic scoreboard, with its tri-panel advertising signage. 

Richmond County Savings Bank purchased naming rights to the facility in March. In establishing a new standard for minor league naming rights in its nine-year deal, Richmond County Savings Bank understood that the Ballpark at St. George will be more than simply a 38-night facility. The Staten Island Yankees management has been awarded the rights to the Ballpark at St. George year-round, other than a maximum of 35 nights reserved for non-commercial City events. The Ballpark at St. George is poised to compete with the PNC Arts Center in New Jersey, the Jones Beach Theater on Long Island, and the Beacon Theater in Manhattan for concerts and festivals. Management predicts that within three years, this magnificent new facility will be a vibrant part of the New York City entertainment establishment.
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The Market 
The Staten Island Yankees play their games in the fastest-growing borough in New York City. With its population of 435,000 (301,000 adults), Staten Island would be New York StateĂs second largest city all by itself. 

Staten Island has a per capita income of more than $71,000, and the median effective buying income in Staten Island is $45,382 (and the figure is rising). Its population is sports crazy. And they are Yankee fans¨first New York Yankees, and now their own Staten Island Yankees, which the local Staten Island Advance has dubbed “Our Yanks”. 

Staten Island Yankees owners Stanley and Josh Getzler, along with Staten Island Borough President Guy Molinari, were named Staten Island Advance Sportsmen of the Year for 1999. 

Staten Islanders are members of traditional family units, employed and unionized, and they attend and participate in sporting events. 

But the total market for the Staten Island Yankees is not simply Staten Island. The Staten Island Yankees drew fans from Manhattan, Brooklyn, and much of northern New Jersey. The nearby counties in New Jersey alone comprise a population of 4.47 million people with a median family income of $54,426. Manhattan and Brooklyn have a combined population of 3.79 million. They are the residents of the most dynamic and sophisticated market in the world. They are our fans, and they evidenced their support by placing the Staten Island Yankees in 11th place in the entire minor leagues (150 teams) in souvenir sales for 1999, even though they played in a temporary setting.
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The Media 
The Staten Island Yankees have access to the largest media outlets in the world, as well as to popular local media sources. 

The Staten Island Yankees have received substantial coverage in the New York Times, Daily News, New York Post, New York Newsday, Newark Star-Ledger, Bergen Record and Asbury Park Press. The Staten Island Advance covered every game, and has run more than 150 articles about the team during the past year. Features involving the team also appeared in the TWA in-flight magazine, Rolling Stone, and Mademoiselle. 

Every local television outlet in New York has covered the Staten Island Yankees, and the Madison Square Garden Network ran numerous features on the team, its players, and business news. The team received national exposure on ESPN and Fox Sports Net when it was invited by the New York Yankees and the Mayor to appear on their own float at the Championship Parade in lower Manhattan following the World Series, both in 1999 and 2000. 

In addition, the Staten Island Yankees appeared extensively on most local New York City radio stations. The team has extensive advertising and promotional relationships with WCBS-FM (the number one FM station in New York), Radio Disney, and One-On-One Sports. All 76 Staten Island Yankees games during the 2000 season were broadcast on WSIA FM. Three games were televised on Staten Island Cable television. 

In sum, the Staten Island Yankees have, in a short time, become a major player in the media in the largest media market in the country.Back to top

  Sponsors and Advertisers 

Naming Sponsor:

  • Richmond County Savings Bank

Grand Slam Sponsors:

  • Bay Ridge Volvo
  • Chase Bank
  • Coors
  • MSG Networks
  • P.A.C. Plumbing
  • Pepsi
  • Staten Island Cable
  • Staten Island Medical Group

A Sample of Corporate Sponsors:

1HostNet.comIsland Ford
Academy Bus CompanyKristal Auto Mall
Adco Electric CompanyMobil
CarvelNorthfield Savings Bank
CitibankPlaza Electrical Contractors
College of Staten IslandPrudential Appleseed Realty
Con EdisonSI Live.com
DunkinĂ DonutsState Farm Insurance
GettyStaten Island Chamber of Commerce
Gold Mine JewelersStaten Island University Hospital
Healthcare AssociatesUnited States Army Recruiting
HOK Sports ArchitectsUtz Potato Chips